Yes you read that right. In order to thwart the spread of HIV in India, the “condom a cappella” ringtone has been released by the BBC World Service Trust. Funded by the Bill & Melinda Gates Foundation it’s part of a three-year ad offensive aimed at making condom use there more socially acceptable. Somewhat “Swinglish” in sound the music is the repetitive singing of the word condom and really is a pretty cool a cappella piece. I wonder who arranged it? Listen or download the ringtone (mp3) at www.condomcondom.org
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