The obvious advantage of online dating is that it provides a wider pool of possibility and choice. In some respects, for the masses of grownups seeking mates, either for a night or for life, dating is an attempt to approximate the collegiate condition—that surfeit both of supply and demand, of information and authentication. A college campus is a habitat of abundance and access, with a fluid and fairly ruthless vetting apparatus. A city also has abundance and access, especially for the young, but as people pair off, and as they corral themselves, through profession, geography, and taste, into cliques and castes, the range of available mates shrinks. We run out of friends of friends and friends of friends of friends. You can get to thinking that the single ones are single for a reason.
If your herd is larger, your top choice is likely to be better, in theory, anyway. This can cause problems. When there is something better out there, you can’t help trying to find it. You fall prey to the tyranny of choice—the idea that people, when faced with too many options, find it harder to make a selection. If you are trying to choose a boyfriend out of a herd of thousands, you may choose none of them. Or you see someone until someone better comes along. The term for this is “trading up.” It can lead you to think that your opportunities are virtually infinite, and therefore to question what you have. It can turn people into products.
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