Business is booming for swinger services (LA Times)
Aug 27th, 2025 by Viviane
Reuters
LAS VEGAS — Matt Virtue, who works as a consultant at a Washington law firm, says he spends more than $10,000 a year to attend conventions, hotels and clubs where he and his girlfriend can have sex with other partners.
“Any other hobby that I was into at 40 years old is going to cost me $10,000,” he said from a hot tub he was sharing with his girlfriend and a couple with whom they had been intimate the night before. “Dude, I’m addicted to it; there is no doubt about it.”
Such enthusiasm has turned what were once private passions into a multimillion-dollar business. Lifestyles Organization, the nation’s largest swinger services company, has annual sales of about $15 million.
Swingers also bring in millions of dollars to specialty clubs and hotels in the U.S. as well as Jamaica, Mexico, France and elsewhere.
“We’re talking about a lifestyle, but in reality we are also talking about a business,” Robert McGinley, 73, the president of Lifestyles Organization, said during its annual convention in Las Vegas, which attracts about 900 couples. (more. . . )
Thanks, Selina!