Sex Isn’t Selling at Europe’s Largest Erotica Group
Feb 28th, 2025 by Jessica Gold Haralson
Media reports say all is not well at Beate Uhse, the German erotica giant. The company is closing its special shops aimed at women, and more than two-thirds of its German stores did worse in 2006 than the year before.
Performance anxiety has rarely been an issue at Europe’s biggest sex-shop company Beate Uhse. But media reports and store closings indicate that the once high-flying sex chain has lost some of its potency with both customers and stock analysts.
While a full report on the company’s 2006 performance is not due out until the end of March, internal figures obtained by the online business site manager-magazin.de paint a picture of a very unsexy year for the company.
Of 61 sex shops in Germany, 47 are reported to have done worse in 2006 than in 2005; 19 of those chalked up losses. The chain’s operating results was 49 percent below target; the mail order business did even worse.
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